In television,_____ allow(s)advertisers to draw conclusions about the different markets available for a client's ads by providing a comparable measure of advertising weight.
A) audience shares
B) program ratings
C) cost per thousand
D) daypart mix
E) gross rating points

Question

Quizplus · Accepted Answer

Gross rating points (GRPs) allow advertisers to draw conclusions about the different markets available for a client's ads by providing a comparable measure of advertising weight. However, GRPs do not reflect a market's size.

In Television,_____ Allow(s)advertisers to Draw Conclusions About the Different Markets