Which of the following is true of infomercials?
A) They attempt to pick a representative sample of the market and furnish information on them.
B) They combine the power of advertising, direct response, and sales promotion.
C) They are exclusively broadcast by cable channels.
D) The results of infomercials are not measurable.
E) Consumers do not pay much attention to them.

Question

Quizplus · Accepted Answer

One of the reasons for the sudden growth of infomercials is that they combine the power of advertising, direct response, and sales promotion.

Which of the Following Is True of Infomercials