_____ measure(s)the audience as a percentage of all TVHH in the area,whether the TV sets are on or off.
A) Ratings
B) Gross rating points
C) Households using TV
D) Audience share
E) Audience composition

Question

Quizplus · Accepted Answer

The percentage of homes with sets in use (HUT) tuned to a specific program is called the audience share. Ratings, in contrast, measure the audience as a percentage of all TVHH in the area, whether the TV sets are on or off.

_____ Measure(s)the Audience as a Percentage of All TVHH in the Area,whether