To promote its autumn sale,Polka Inc.,an apparel store in Alabama,bought advertising time during a program known as Top 50 Hits that was broadcast at 9:00 P.M.(EST).In terms of dayparts,this time period is known as _____.
A) peripheral time
B) late fringe
C) post-prime
D) early fringe
E) prime time

Question

Quizplus · Accepted Answer

Television time is divided into dayparts. Viewing is highest during prime time (8 to 11 p.m. Eastern Standard time; 7 to 10 p.m. Central Standard Time).

To Promote Its Autumn Sale,Polka Inc