Who is ultimately responsible for the form the final advertising message takes?
A) The art director
B) The creative director
C) The media planner
D) The graphic engineer
E) The copywriter

Question

Quizplus · Accepted Answer

Together, the copywriter and the art director work under the supervision of a creative director (typically, a former copywriter or art director), who is ultimately responsible for the creative product-the form the final message takes.

Who Is Ultimately Responsible for the Form the Final Advertising