Marketers use _____ appeals that are directed at the consumer's practical,functional need for the product or service.
A) scarcity
B) brand
C) emotional
D) rational
E) snob

Question

Quizplus · Accepted Answer

Marketers use two broad categories of IMC appeals. Rational appeals are directed at the consumer's practical, functional need for the product or service; emotional appeals target the consumer's psychological, social, or symbolic needs.

Marketers Use _____ Appeals That Are Directed at the Consumer's