A(n)_____ refers to a simple written statement of the most important issues to consider in the development of a campaign: the who,why,what,where,and when.
A) creative brief
B) copy point
C) action plan
D) mission statement
E) narrative message

Question

Quizplus · Accepted Answer

A creative brief is the creative team's guide for writing and producing the campaign. In some agencies it may be referred to as a copy platform, a work plan, or a copy (or creative) strategy document.

A(n)_____ Refers to a Simple Written Statement of the Most