Ads based on negatively originated motives resonate with the audience by being highly _____.They offer relief from some problem.
A) informational
B) transactional
C) emotional
D) transformational
E) rational

Question

Quizplus · Accepted Answer

Negatively originated motives, such as problem avoidance or problem removal, provide the foundation for many great ads. These resonate by being highly informational, by offering relief from some problem.

Ads Based on Negatively Originated Motives Resonate with the Audience