In the marketing research process,which of the following will a researcher undertake while conducting informal research?
A) The researcher will establish specific research objectives.
B) The researcher will try to gain insight into the population whose opinion will be sampled.
C) The researcher will gather internal and external secondary data.
D) The researcher will conduct a survey to obtain statistical data.
E) The researcher will establish a research budget.

Question

Quizplus · Accepted Answer

The second step in the marketing research process is to use informal (or exploratory) research to learn more about the market, the competition, and the business environment, and to better define the problem. During the exploratory stage, researchers frequently use secondary data.

In the Marketing Research Process,which of the Following Will a Researcher