According to the marketing research process,what should researchers do immediately after completing informal research?
A) They should analyze the situation.
B) They should determine the size of the target market.
C) They should establish their research objectives.
D) They should conduct a competitive analysis.
E) They should hire a product manager.

Question

Quizplus · Accepted Answer

Once the exploratory research phase of the marketing research process is complete, the company may discover it needs additional information that it can get only from doing primary research. A concise written statement of the research problem and objectives should be formulated at the beginning of any research project.

According to the Marketing Research Process,what Should Researchers Do Immediately