During which stage of the marketing research process is secondary data frequently used?
A) Informal research
B) Situation analysis
C) Interpretation of findings
D) Construction of research objectives
E) Primary research

Question

Quizplus · Accepted Answer

During the informal (exploratory) stage of the marketing research process, researchers frequently use secondary data-information previously collected or published, usually for some other purpose.

During Which Stage of the Marketing Research Process Is Secondary