A company developed a new variant of its cheese spread.Before launching it throughout the country,the company sold them in a few small towns to see if the product was acceptable and to determine the best pricing strategy.Which of the following methods did the company employ?
A) Experimental method
B) Projective technique
C) Observation method
D) Survey method
E) Intensive technique

Question

Quizplus · Accepted Answer

To measure cause-and-effect relationships, researchers use the experimental method of conducting marketing research. An experiment is a scientific investigation in which a researcher randomly assigns different consumers to two or more messages or stimuli.

A Company Developed a New Variant of Its Cheese Spread