When advertising is the dominant element or the only variable in the company's marketing plan,_____ tests are a useful measure of advertising effectiveness.
A) sales
B) pilot
C) differential
D) attitude
E) inquiry

Question

Quizplus · Accepted Answer

When advertising is the dominant element or the only variable in the company's marketing plan, sales tests are a useful measure of advertising effectiveness.

When Advertising Is the Dominant Element or the Only Variable