Which of the following statements about the experimental method is true?
A) It enables researchers to monitor consumer activities, typically in their native environments.
B) It helps unearth people's underlying or subconscious feelings, attitudes, interests, opinions, needs, and motives.
C) It is used often for new product and new campaign introductions.
D) It can be conducted by personal interview, telephone, mail, or on the Internet.
E) It enables timely inventory control and accurate point-of-purchase data.

Question

Quizplus · Accepted Answer

To measure cause-and-effect relationships, researchers use the experimental method of conducting marketing research. This type of research is used often for new product and new campaign introductions.

Which of the Following Statements About the Experimental Method Is