A technology research company conducted an evaluation of its service by asking consumers to fill a questionnaire about how well the company's Web site helped them find the information they were looking for.In this scenario,which method of marketing research did the technology company use?
A) Experimental method
B) Simulation
C) Observation method
D) Intensive technique
E) Survey method

Question

Quizplus · Accepted Answer

A common method of gathering primary research data is the survey, in which the researcher gains information on attitudes, opinions, or motivations by questioning current or prospective customers (political polls are a common type of survey).

A Technology Research Company Conducted an Evaluation of Its Service