Which of the following is true of the observation method of conducting marketing research?
A) It seeks in-depth open-ended responses from targeted groups.
B) It is a projective technique.
C) It involves monitoring consumer activities in their native environments.
D) It is the most common way to gather qualitative marketing research data.
E) It is designed to measure cause-and-effect relationships.

Question

Quizplus · Accepted Answer

In the observation method of conducting marketing research, researchers monitor consumer activities, typically in their native environments, such as a store, a park, or the workplace.

Which of the Following Is True of the Observation Method