Jeff's company will be raising the prices of its basic services, and Jeff must write to customers to inform them of these increases.What is the most important thing he should do when writing this message?
A) Prove that all of his competitors are raising prices too
B) Explain the reasons and hook the increase to benefits
C) Apologize to his customers
D) Promise a rate decrease in the future when the economy improves

Question

Quizplus · Accepted Answer

It is important for Jeff to explain the reasons for the price increase and to connect it to the benefits that customers will receive as a result. This will help customers understand the value of the services and may make them more likely to continue using them despite the cost increase. Proving that competitors are also raising prices may not be convincing to customers and apologizing or promising a future rate decrease may not be feasible or effective.

Jeff's Company Will Be Raising the Prices of Its Basic