What maintains customer contact information and identifies prospective customers for future sales?
A) Sales management system
B) Contact management system
C) Opportunity management system
D) Sales force automation system

Question

Quizplus · Accepted Answer

Contact management systems are designed to maintain customer contact information and identify potential customers for future sales. They help streamline the sales process by keeping track of important customer information, such as contact details, past purchases, and interactions, making it easier to reach out to them with personalized sales pitches and targeted marketing messages. Meanwhile, sales management systems are geared more towards managing the sales process as a whole, whereas opportunity management systems help sales reps track and prioritize sales opportunities. Sales force automation systems, on the other hand, are more focused on automating routine sales tasks and workflows.

What Maintains Customer Contact Information and Identifies Prospective Customers for Future