Which of the following statements about product quality is not true?
A) In almost all cases detecting and fixing quality problems before delivering to customers are far less expensive than dealing with quality failures in the field after delivery has been made to the customers.
B) In general, designing quality into products is far less expensive than trying to detect quality problems during production.
C) Quality failure costs should include the possible opportunity cost of lost future sales.
D) The most expensive cost to the firm for a quality failure in the field is most likely the cost of emergency service to fix the problem or to replace the product.
E) The cost of fixing quality problems after delivery to the customer is likely to exceed both the cost of designing quality into the product and the cost of detecting quality defects during production.

Question

Quizplus · Accepted Answer

The most expensive cost to the firm for a quality failure in the field is not necessarily the cost of emergency service to fix the problem or to replace the product. It can also include loss of customer trust, brand damage, and the opportunity cost of lost future sales, which can exceed the immediate costs of fixing or replacing the product.

Which of the Following Statements About Product Quality Is Not