After two weeks of looking and comparing alternatives,Julie finally bought an iMac computer.The days following the purchase,she kept pondering if she should have purchased a different brand.In this scenario,Julie is experiencing _____.
A) postpurchase jitters
B) compromise complication
C) buyer's remorse
D) commitment insecurity
E) conspicuous consumption

Question

Quizplus · Accepted Answer

Julie is experiencing buyer's remorse, which is the feeling of anxiety, doubt, or concern after making a purchase. She is second-guessing her decision to buy an iMac and wondering if she should have chosen a different brand. Postpurchase jitters and commitment insecurity are similar to buyer's remorse, but they do not accurately describe Julie's situation. Compromise complication and conspicuous consumption are not relevant to the scenario.

After Two Weeks of Looking and Comparing Alternatives,Julie Finally Bought