When Anton tries to convince supermarket owners to stock his company's new tea-flavored popsicles,he receives many objections because most of the owners are of the opinion that the flavor would not sell.In this scenario,Anton is engaged in:
A) ambush marketing.
B) pioneer selling.
C) advocacy marketing.
D) original selling.
E) guerrilla marketing.

Question

Quizplus · Accepted Answer

Anton is engaged in pioneer selling, which involves selling a new or innovative product where there is little to no existing market demand or competition. He is facing objections from potential customers who are not yet convinced that the new tea-flavored popsicles would sell well.

When Anton Tries to Convince Supermarket Owners to Stock His