Which of the following statements about cold calling as a method of prospecting is true?

Question

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Cold calling can be a time-consuming and often frustrating method of prospecting. It involves reaching out to potential customers who have not expressed an interest in the product or service being offered. The salesperson may not have enough information about the prospect, making it more difficult to make a meaningful connection. While some salespeople have had success with cold calling, it is generally considered a less effective method of prospecting compared to referrals, networking, or targeted marketing.

Which of the Following Statements About Cold Calling as a Method