Rashid has been asked to target an affluent neighborhood in Toledo to sell his company's vacuum cleaners.With a sample,he goes from door to door to see if he can find someone who is interested in buying a vacuum cleaner or to watch a demonstration at least.Rashid is engaging in _____ in this scenario.

Question

Quizplus · Accepted Answer

Cold calling refers to the practice of approaching potential customers without any prior contact or relationship. In this scenario, Rashid is going door-to-door to target an affluent neighborhood and offer his company's vacuum cleaners without any prior contact or relationship with the homeowners. Therefore, the best choice is A) cold calling.

Rashid Has Been Asked to Target an Affluent Neighborhood in Toledo