Legal Eagle Software has developed a program that will save attorneys a lot of time in their research for precedents in product injury liability cases.The marketing director of the company believes that the software is so significant that some attorneys will change their specialties when they discover its availability.Therefore,all six of the salespeople in this region have been brought to Franklin County for two days,where they will attempt to call on every lawyer within a one mile radius of the county court house.This type of cold canvassing is called a _____.

Question

Quizplus · Accepted Answer

The activity described in the scenario is a "blitz", which is a type of cold canvassing where salespeople attempt to call on as many potential customers as possible in a short amount of time. The other choices (referral event, distress sale, social media campaign, sales funnel) do not accurately describe the activity in the scenario.

Legal Eagle Software Has Developed a Program That Will Save