The first paragraph of a sales letter should:

Question

Quizplus · Accepted Answer

The first paragraph of a sales letter should grab the reader's attention to keep them interested and engaged with the content that follows. This is crucial in ensuring that the reader continues to read on and eventually takes the desired action. While explaining the benefits of a product, asking the reader to take a specific action, and pointing out a deadline for action can all be effective strategies, they should come after a strong attention-grabbing opening.

The First Paragraph of a Sales Letter Should