Studies have shown that using customer relationship management systems:
A) hinder the ability of salespeople to provide a customized sales presentation.
B) have a positive impact on being adaptive while selling.
C) reduce the versatility of the salespeople.
D) provide complete access to all details of customers to all employees of a company.
E) help firms create automated relationship correspondence systems.

Question

Quizplus · Accepted Answer

Studies have shown that using customer relationship management systems have a positive impact on being adaptive while selling. These systems help salespeople keep track of customer interactions and preferences, which allows them to tailor their approach and adapt to the customer's needs. This ultimately leads to a more successful sales process.

Studies Have Shown That Using Customer Relationship Management Systems