Handell has established a small company that manufactures decorative items for homes.One of the company's latest items is a line of thermometers reproduced from ones that were given away for free before World War II.Since quality is essential to the company's success,it spent a great deal of time and effort locating the best suppliers for the metal,wood,paint,and mercury that went into its first round of production.The purchase of these components would be an example of a _____ buying situation.
A) new-task
B) straight-rebuy
C) derived-demand
D) value-added
E) modified-rebuy

Question

Quizplus · Accepted Answer

A new-task buying situation occurs when a buyer purchases a product or service for the first time, and it requires a significant amount of time and effort to obtain the necessary information to make a decision. In this case, the company is purchasing components for a new product line, and it is important that they find the best suppliers to ensure quality. This requires a significant amount of time and effort, making it an example of a new-task buying situation.

Handell Has Established a Small Company That Manufactures Decorative Items