Mark's supervisor introduces a new product in the market.Mark's supervisor is acting as the _____ in the buying process.
A) initiator
B) gatekeeper
C) decider
D) influencer
E) user

Question

Quizplus · Accepted Answer

The role of the initiator is to recognize a problem or need that can be solved by a product or service. In this case, Mark's supervisor introduced a new product in the market, suggesting that they were the one who recognized the need for the product and initiated the process of introducing it.

Mark's Supervisor Introduces a New Product in the Market