Kevin works for Irish Pub Company,a design and construction outfit that sells completely finished,made-in-Ireland pubs-complete with everything from beer taps to mosaic floors to decorative pieces like antique whiskey bottles-to American entrepreneurs.Kevin is trying to sell the Irish pub concept to a retired New York City business executive who wants to run his own business,but is not an experienced pub owner and is reluctant to invest $300,000 in the project.Kevin should consider this to be a _____ buying situation.
A) new-task
B) straight-rebuy
C) derived-demand
D) value-added
E) modified rebuy

Question

Quizplus · Accepted Answer

This is a new-task buying situation because the retired executive is unfamiliar with the concept and has no prior experience in owning or running a pub, making it a new and significant purchase decision.

Kevin Works for Irish Pub Company,a Design and Construction Outfit