Postconsumption cognitions lead to an affective reaction most conventionally represented by consumer _____.
A) confirmation or disconfirmation
B) association or disassociation
C) excitement or ignorance
D) satisfaction or dissatisfaction
E) agreement or disagreement

Question

Quizplus · Accepted Answer

Postconsumption cognitions refer to the thoughts and evaluations that occur after the consumer has used or experienced the product or service. This can lead to a subjective affective response, which is commonly represented as either satisfaction or dissatisfaction with the purchase. Therefore, the best choice is D, satisfaction or dissatisfaction.

Postconsumption Cognitions Lead to an Affective Reaction Most Conventionally Represented