Which of the following is true about complaining behavior?
A) All customers reporting dissatisfaction complain.
B) Negative approach emotions like anger are most likely to precede complaining behavior.
C) Dissatisfied consumers are more likely to complain than angry consumers.
D) Disgusted consumers are more likely to complain than angry consumers.
E) Price-sensitive consumers are less likely to complain than those who are not price sensitive.

Question

Quizplus · Accepted Answer

Negative approach emotions like anger are most likely to precede complaining behavior. However, it is not necessary that all customers reporting dissatisfaction will complain. Additionally, both dissatisfied and angry consumers are likely to complain, with no clear distinction between the two. The relationship between disgust and complaining behavior is not established. There is also no evidence to suggest that price-sensitivity influences complaining behavior.

Which of the Following Is True About Complaining Behavior