Which of the following can be categorized under the cognitive component of an attitude?
A)Buying behaviors
B)Emotional reactions
C)Knowledge of the product
D)Value placed upon the product

Question

Quizplus · Accepted Answer

The cognitive component of an attitude refers to a person's beliefs, thoughts, and knowledge about a particular product, service, or concept. Therefore, knowledge of the product would be the best choice in this case. Buying behaviors and value placed upon the product are more related to the behavioral and affective components of an attitude, respectively. Emotional reactions are part of the affective component.

Which of the Following Can Be Categorized Under the Cognitive