The segmentation of B2B marketplace based on how business purchasers will use the product is called:

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Segmentation by end-use application refers to dividing the market based on how the product will be used by the business customers. This segmentation helps the B2B suppliers to understand specific customer needs and provide customized solutions accordingly. Segmentation by purchasing category refers to dividing the market based on the type of products or services purchased by the customers. Segmentation by customer type refers to dividing the market based on the characteristics of the customer like size, industry, location, etc. Segmentation by demographic characteristics refers to dividing the market based on the customer's demographics like age, gender, income, etc.

The Segmentation of B2B Marketplace Based on How Business Purchasers