The marketing efforts at the first level of the relationship marketing continuum:
A) treat the buyers as true business partners while marketing products.
B) focus on effective communication and customer service for the products.
C) rely on pricing and other financial incentives to motivate consumers to buy products.
D) focus on creating long-term buyer relationships.

Question

Quizplus · Accepted Answer

The first level of the relationship marketing continuum is transactional marketing, which relies on pricing and financial incentives to motivate consumers to make purchases, rather than focusing on long-term relationships or partnerships.

The Marketing Efforts at the First Level of the Relationship