A company trying to engage in a social interaction with the customers is in the _____ stage of the relationship marketing continuum.
A) first
B) third
C) second
D) fourth

Question

Quizplus · Accepted Answer

The second stage of the relationship marketing continuum involves companies attempting to engage in social interaction with their customers, through customer service, personalized marketing, and loyalty programs. The first stage primarily focuses on acquiring new customer leads, while the third stage focuses on creating long-term relationships through mutual benefit and trust. The fourth stage involves creating a community of loyal customers who promote the brand to others.

A Company Trying to Engage in a Social Interaction with the Customers