A consumer goods company is trying to develop a relationship with its customers by implementing marketing strategies that focus on developing interdependence between the company and its customers.These marketing strategies indicate that the company is in the _____ stage of the relationship marketing continuum.
A) third
B) second
C) first
D) fourth

Question

Quizplus · Accepted Answer

The third stage of the relationship marketing continuum is characterized by developing interdependence between the company and its customers, focusing on long-term relationships and mutual benefits.

A Consumer Goods Company Is Trying to Develop a Relationship