Which of the following is an important goal of internal marketing?
A)Group polarization
B)Vertical integration
C)Customer desensitization
D)Employee involvement

Question

Quizplus · Accepted Answer

Internal marketing aims to engage and motivate employees to deliver exceptional customer experiences. Employee involvement is thus an important goal of internal marketing, as it helps to build a strong organizational culture and enhance employee satisfaction and loyalty. Group polarization, vertical integration, and customer desensitization are not key goals of internal marketing.

Which of the Following Is an Important Goal of Internal