The marketing programs at the third level of relationship marketing usually aim to create:
A)social interaction.
B)financial interaction.
C)interdependent partnership.
D)viral advertising.

Question

Quizplus · Accepted Answer

The third level of relationship marketing is focused on creating interdependent partnerships, where both parties benefit from the relationship. The marketing programs at this level are designed to foster deeper collaboration and mutual dependence, rather than simply promoting products or services. This can involve joint marketing campaigns, co-branding initiatives, and shared revenue models, among other strategies. The goal is to create long-term, mutually beneficial relationships that are based on a high level of trust and collaboration.

The Marketing Programs at the Third Level of Relationship Marketing