Because you learned so much while studying for your marketing degree,you plan to reach out to former professors to help forecast sales for your company's new product.All of them are recognized experts in the industry.If they participate,you will use the qualitative forecasting approach known as:
A)A sales force composite
B)A jury of executive opinion
C)The Delphi technique
D)Trend analysis
E)An external insight composite

Question

​Because you learned so much while studying for your marketing degree,you plan to reach out to former professors to help forecast sales for your company's new product.All of them are recognized experts in the industry.If they participate,you will use the qualitative forecasting approach known as:
A)​A sales force composite
B)​A jury of executive opinion
C)​The Delphi technique
D)​Trend analysis
E)​An external insight composite

Quizplus · Accepted Answer

The Delphi technique is a qualitative forecasting approach that involves soliciting input from a panel of experts who participate anonymously and iteratively until a consensus is reached. In this scenario, the former professors are recognized experts in the industry and would make an ideal panel for the Delphi technique.

​Because You Learned So Much While Studying for Your Marketing

Because You Learned So Much While Studying for Your Marketing