The relationship marketing continuum has three levels.With respect to the different levels,we know that:
A)In the third level, a social feature is introduced.
B)In the second level, the buyer and seller develop a dependency.
C)In the first level, the primary focus is on social interactions.
D)In the second level, the primary focus is on price.
E)In the first level, it is acknowledged that it takes more than a low price to create a long-term relationship.

Question

The relationship marketing continuum has three levels.With respect to the different levels,we know that:​
A)​In the third level, a social feature is introduced.
B)​In the second level, the buyer and seller develop a dependency.
C)​In the first level, the primary focus is on social interactions.
D)​In the second level, the primary focus is on price.
E)​In the first level, it is acknowledged that it takes more than a low price to create a long-term relationship.

Quizplus · Accepted Answer

The first level of the relationship marketing continuum acknowledges that it takes more than a low price to create a long-term relationship. The primary focus is on social interactions. In the second level, buyers and sellers develop a dependency, but the primary focus is not on price. In the third level, a social feature is introduced, but this is not the primary focus.

The Relationship Marketing Continuum Has Three Levels