_____ gathers volunteers to try products and then relies on them to talk about their experiences with friends and colleagues.
A)Grassroots marketing
B)Frequency marketing
C)Affinity marketing
D)Buzz marketing

Question

Quizplus · Accepted Answer

Buzz marketing is a strategy that relies on word-of-mouth marketing by gathering volunteers to try products and rely on them to talk about their experiences with friends and colleagues.

_____ Gathers Volunteers to Try Products and Then Relies on Them