At the second level of relationship marketing,the focus is on:
A)price and other financial incentives.
B)reaching out to the customer with social interaction.
C)structurally transforming the relationship into an interdependent partnership.
D)analyzing data from the initial purchase to determine the chance of a repeat sale.

Question

Quizplus · Accepted Answer

At the second level of relationship marketing, the focus is on social interaction, which involves building a relationship with the customer beyond just financial incentives.

At the Second Level of Relationship Marketing,the Focus Is On