Which of the following qualitative forecasting techniques is useful in predicting short-term and intermediate sales for firms that serve selected customers?.
A)Delphi technique
B)Survey of buyer intentions
C)Trend analysis
D)Sales force composite technique

Question

Which of the following qualitative forecasting techniques is useful in predicting short-term and intermediate sales for firms that serve selected customers?.
A)​Delphi technique
B)​Survey of buyer intentions
C)​Trend analysis
D)​Sales force composite technique

Quizplus · Accepted Answer

The survey of buyer intentions is a qualitative forecasting technique that is useful in predicting short-term and intermediate sales for firms that serve selected customers. This technique involves surveying a sample of customers to gather their opinions about future sales. The results of the survey can then be used to develop a forecast of future sales.

Which of the Following Qualitative Forecasting Techniques Is Useful in Predicting