Which of the following is true about business-to-business marketing and buyer-seller relationships?
A)Buyers and sellers cooperate in business-to-business marketing through Web services.
B)Manufacturers use a technique call national account selling to serve their smallest customers.
C)EDI does not have non-commercial applications.
D)In order for Web services to work, the firms involved must have the same or compatible software.
E)Buyer-managed inventory has replaced vendor-managed inventory in many instances today.

Question

Which of the following is true about business-to-business marketing and buyer-seller relationships?​
A)​Buyers and sellers cooperate in business-to-business marketing through Web services.
B)​Manufacturers use a technique call national account selling to serve their smallest customers.
C)​EDI does not have non-commercial applications.
D)​In order for Web services to work, the firms involved must have the same or compatible software.
E)​Buyer-managed inventory has replaced vendor-managed inventory in many instances today.

Quizplus · Accepted Answer

The use of Web services in business-to-business marketing allows buyers and sellers to cooperate more effectively by sharing information and streamlining processes.

Answer: B 
 National account selling refers to a sales strategy in which manufacturers focus on serving their largest and most important customers, rather than smaller ones.

Answer: D
 Web services require compatible software in order to function properly, so firms must ensure that they are using the same or compatible technology.

Answer: E 
 Vendor-managed inventory is still widely used in business-to-business marketing, although buyer-managed inventory is becoming more common in some industries.

Which of the Following Is True About Business-To-Business Marketing and Buyer-Seller