Which of the following is a feature of marketing efforts at the third level of relationship marketing?
A)They are least likely to lead to a long-term relationship between the buyer and seller.
B)They are more likely to be focused on geographic segmentation rather than psychographic segmentation.
C)They try to motivate consumers to buy products by offering financial incentives.
D)They focus on developing a dependance between buyers and sellers.

Question

Quizplus · Accepted Answer

The third level of relationship marketing focuses on developing dependence between buyers and sellers, where the customers become committed to buying from the same seller repeatedly, and the seller takes care of the customers' needs. Financial incentives may be a part of the marketing efforts at this level, but they are not the only focus. Psychographic segmentation may also be utilized to develop a more personalized relationship with customers. Long-term relationships are the goal at this level, which means option A is incorrect.

Which of the Following Is a Feature of Marketing Efforts