With database marketing,firms use technology to analyze data about customers and their transactions.It has many implications for firms including:
A)It helps firms identify their most profitable customers.
B)It eliminates the need for loyalty programs.
C)It leads to 100% customer retention.
D)It gets some of its data from employer records.
E)It increases the lifetime value of each customer's business.

Question

With database marketing,firms use technology to analyze data about customers and their transactions.It has many implications for firms including:​
A)​It helps firms identify their most profitable customers.
B)​It eliminates the need for loyalty programs.
C)​It leads to 100% customer retention.
D)​It gets some of its data from employer records.
E)​It increases the lifetime value of each customer's business.

Quizplus · Accepted Answer

The Answer of With database marketing,firms use technology to analyze data about customers and their transactions.It has many implications for firms including:​
A)​It helps firms identify their most profitable customers.
B)​It eliminates the need for loyalty programs.
C)​It leads to 100% customer retention.
D)​It gets some of its data from employer records.
E)​It increases the lifetime value of each customer's business.

With Database Marketing,firms Use Technology to Analyze Data About Customers