At the second level of the relationship marketing continuum,the focus is on:
A) price and other financial incentives.
B) reaching out to the customer with social interaction.
C) structurally transforming the relationship into an interdependent partnership.
D) analyzing data from the initial purchase to determine the chance of a repeat sale.

Question

Quizplus · Accepted Answer

At the second level of the relationship marketing continuum, the focus is on building relationships through social interactions, which goes beyond just financial incentives.

At the Second Level of the Relationship Marketing Continuum,the Focus