For a past few months H&S Products has been involved in intensive price competition with its competitors for one of its products.A shifts in consumer preferences is resulting in a decrease in sales.Profits are low and market researchers are concerned that losses will soon occur due to a decrease in the size of the market for the product.This product appears to have reached the _____ stage of the product lifecycle.
A) introductory
B) maturity
C) decline
D) growth

Question

Quizplus · Accepted Answer

The given situation suggests that the product is facing intense competition and decreasing sales, which are strong indicators of the decline stage in the product lifecycle. In this stage, the product loses its market appeal due to changes in consumer preferences or saturation of the market, resulting in reduced sales and profitability. Therefore, the best fit for the product stage in this scenario is the decline stage.

For a Past Few Months H&S Products Has Been Involved