______________ advertising tries to develop goodwill for a company or even an industry-instead of a specific product.

Question

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Institutional advertising aims to establish a favorable image or reputation for a company, industry, or profession, often without promoting a specific product. Primary demand refers to the creation of demand for an entire product category, not a specific brand, while selective demand promotes a particular brand within a product category. Persuading and pioneering are not specific types of advertising.

______________ Advertising Tries to Develop Goodwill for a Company or Even