Which of the following terms best represents an interpersonal influence process that involves a seller's promotional presentation conducted on a face-to-face basis with the buyer?

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Personal selling is the term that represents an interpersonal influence process involving a seller's promotional presentation conducted on a face-to-face basis with the buyer. Social referencing is when people look to others to guide their behavior and decision-making. Mass marketing refers to promotional efforts that are directed at a large, anonymous audience. Advertising involves communication through mass media channels to promote a product or service.

Which of the Following Terms Best Represents an Interpersonal Influence